The New Mexico film and television industry is becoming a state favorite. A recent survey by the Garrity Group polled New Mexicans to determine the state’s perception of 17 industries. Film tied with community colleges for #3 most favorable, following the farm and ranch industry at #2 and small business in the #1 spot.
The film industry was included in the survey this year because of its increasing economic impact and the positive exposure it brings to New Mexico. “It provides a sense of pride when we see the state’s natural and unique landscapes featured on the big screen,” says Tom Garrity, president of The Garrity Group Public Relations. “Major studios are now here and film throughout the state will continue to generate intangible benefits for tourism and economic development.”
“The survey shows strong favorability for the film industry across New Mexico because it provides a high-paying career path for local students who want to work in the entertainment industry,” Economic Development Cabinet Secretary Alicia J. Keyes said. “It’s also indicative of the support we hear from business owners who receive benefits from in-state production spending on goods and services.”