Film Industry Thriving in New Mexico

The New Mexico film and television industry is becoming a state favorite. A recent survey by the Garrity Group polled New Mexicans to determine the state’s perception of 17 industries. Film tied with community colleges for #3 most favorable, following the farm and ranch industry at #2 and small business in the #1 spot.

The film industry was included in the survey this year because of its increasing economic impact and the positive exposure it brings to New Mexico. “It provides a sense of pride when we see the state’s natural and unique landscapes featured on the big screen,” says Tom Garrity, president of The Garrity Group Public Relations. “Major studios are now here and film throughout the state will continue to generate intangible benefits for tourism and economic development.”

“The survey shows strong favorability for the film industry across New Mexico because it provides a high-paying career path for local students who want to work in the entertainment industry,” Economic Development Cabinet Secretary Alicia J. Keyes said. “It’s also indicative of the support we hear from business owners who receive benefits from in-state production spending on goods and services.”

“I am glad to see support for film and television all across New Mexico,” New Mexico Film Office Director Amber Dodson said. “We have worked hard to bring productions into rural areas and to showcase communities outside the Rio Grande Corridor. This survey shows people everywhere in the state want to see this industry grow and succeed.”
The favorability of the film industry cuts across all demographic groups in New Mexico, but tops out with college graduates, 81 percent of whom gave the industry a 4 or 5 favorability rating on a scale of 1 to 5.
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