Stories We Tell (About Our Brands)
A recent article at First Round discusses the importance of a good story. Narrative is one of the most relatable ways to communicate your identity and value—as a business, as a leader, as a person—to customers, employees, or investors. That communication establishes connection and builds genuine trust and excitement. The article goes into lots of juicy detail. Here is quick summary, with some reflections, of key takeaways and actionable tips. Pass the “Bar Test” Would someone get your...
04 November, 2019
